Privacy Policy
1. Introduction
At WowWee Alive Cubs (“we,” “us,” or “our”), accessible at wowweealivecubs.com, we are fully committed to safeguarding the privacy and personal data of our users. Protecting your information is our top priority, and we implement rigorous controls and practices to ensure compliance with global data protection regulations, including the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website and engage with our services.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users of wowweealivecubs.com and all services made available through the website. For the purposes of GDPR and other applicable data protection laws, WowWee Alive Cubs is the data controller responsible for your personal data. If you are a resident of California, this Policy aligns with your rights and our responsibilities as defined by the CCPA.
3. Categories of Data Processed
We collect and process the following categories of personal data:
a. Usage Data
Includes information about your interactions with our website, such as browser type, IP address, geographic location, referral sources, pages visited, session durations, and usage patterns.
b. Account Data
Information you provide when creating an account or placing an order, such as full name, residential or shipping address, email address, and telephone number.
c. Profile Data
Details regarding your preferences, interests, purchase history, behavioral tendencies, and responses to surveys or promotions.
d. Communication Data
Any information contained in communications between you and us, including customer service inquiries, feedback, and contact history submitted through email or web forms.
e. Technical Data
Information about your devices and technology used to access our website, including device type, operating system, screen resolution, language settings, system configurations, and internet service provider.
f. Transaction Data
Records of products and services you have purchased from us, including billing and delivery information, and payment methods (note: we do not store full credit card numbers; payments are securely processed via third-party platforms).
g. Preference Data
Information related to your notifications, marketing preferences, consent records, and product interests.
4. Legal Bases for Processing
We process personal data under the following legal bases as permitted by the GDPR and similar global frameworks:
– Consent: Where users have expressly given permission for a specific purpose, such as receiving newsletters or participating in promotional campaigns.
– Contractual Necessity: To fulfill and manage contracts with you, such as for order fulfillment and customer service obligations.
– Legal Obligation: Where processing is necessary to comply with applicable laws and regulations.
– Legitimate Interests: For purposes including fraud prevention, improving user experiences, analytics, and security enhancement, always provided such interests do not override individual rights and freedoms.
5. Your Rights
Under applicable data protection laws, you are entitled to exercise the following rights:
– Right of Access: Request details of your personal data that we hold.
– Right to Rectification: Ask for correction of inaccurate or incomplete data.
– Right to Erasure: Request deletion of your data, subject to legal or contractual obligations.
– Right to Restriction: Limit the ways in which we process your data.
– Right to Data Portability: Receive your personal data in a structured, commonly used, machine-readable format, and transfer it to another controller.
– Right to Object: Object to the processing of your data in certain circumstances, including direct marketing.
– Right to Withdraw Consent: Withdraw consent where processing is based on previously granted consent.
To exercise any of these rights, please contact us at [email protected].
6. Security Measures
We have implemented a combination of technical, administrative, and physical security measures to ensure the confidentiality, integrity, and availability of your data. These include, but are not limited to:
– Encryption of data during transmission and storage using TLS and AES protocols.
– Role-based access controls and multi-factor authentication for authorized personnel.
– Regular data backups and disaster recovery plans.
– Ongoing security training for employees and contractors handling personal data.
– Monitoring for unauthorized access or data breaches.
7. International Transfers
Your personal data may be transferred to and processed in countries outside your jurisdiction, including countries that may not offer the same level of data protection. Where such transfers occur, we rely on standard contractual clauses approved by the European Commission or other appropriate safeguards to ensure your data remains adequately protected and compliant with applicable privacy laws.
8. Data Retention
We retain your personal data only for as long as required to fulfill the purposes for which it was collected, including legal, regulatory, tax, accounting, or reporting requirements. Specific retention periods include:
– Account Data: Retained for the duration of your account activity, then archived or deleted after a defined period of inactivity.
– Transaction Data: Retained for a minimum of seven years to comply with financial and tax obligations.
– Communication Data: Retained for up to five years from the last communication.
– Preference and Marketing Data: Retained in accordance with applicable consent and opt-out records, usually not exceeding two years from last interaction.
– Technical and Usage Data: Retained for analytics purposes for no more than 26 months.
9. Cookie Policy
We use cookies and similar tracking technologies to enhance website functionality, improve performance, and deliver personalized content. Types of cookies we use include:
– Essential Cookies: Necessary for core website functionalities such as navigation and user authentication.
– Functional Cookies: Enable enhanced features like saved preferences and localized settings.
– Analytics Cookies: Collect aggregated data on user behavior and website usage to allow us to improve the user experience.
– Performance Cookies: Measure the effectiveness of our website, monitor page load speeds, and identify technical issues.
10. Cookie Management and Compliance with GDPR & CCPA
On your first visit to wowweealivecubs.com, and periodically thereafter, you will be presented with a cookie banner allowing you to manage your preferences. You may opt out of non-essential cookies at any time via the site’s cookie settings or by adjusting your browser preferences. We honor global privacy signals and Do Not Track (DNT) settings on supported browsers, in accordance with CCPA requirements.
11. Special Protections for Children Under 13
Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we discover that personal information of a child under 13 has been collected without verifiable parental consent, we will immediately take steps to delete such data. Parents or legal guardians who believe we may have inadvertently collected such data should contact us at [email protected].
12. Policy Updates and User Notifications
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal obligations, or website operations. Any substantive changes will be clearly communicated through user-facing notifications on wowweealivecubs.com. Your continued use of the website following any changes signifies your acceptance of the updated terms.
13. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy, your personal data, or your rights under applicable law, please contact us at:
Email: [email protected]
We are committed to upholding your privacy rights and regulatory compliance. Thank you for placing your trust in WowWee Alive Cubs.